Social Media & Performance Marketing Roadmap — Step-by-step Learning…
Paid ads, social media campaigns and performance tracking
The Social Media & Performance Marketing roadmap
- Performance Marketing Foundations — beginner
- What Is Performance Marketing? — beginner
- Performance vs Brand Marketing — beginner
- Key Performance Metrics (CPC, CPM, CTR, CPA, ROAS) — beginner
- The Performance Marketing Funnel — beginner
- Setting Campaign Objectives — beginner
- Organic Social Media Strategy — beginner
- Platform-Specific Strategy (Instagram, TikTok, LinkedIn, X, Facebook) — beginner
- Social Media Content Strategy — beginner
- Community Building & Engagement — beginner
- Social Listening — beginner
- Growing an Organic Following — beginner
- Paid Social Advertising: Meta Ads — intermediate
- Meta Ads Manager Fundamentals — intermediate
- Campaign Structure (Campaign, Ad Set, Ad) — intermediate
- Meta Audience Targeting — intermediate
- Meta Ad Formats & Creative Best Practices — intermediate
- Meta Pixel & Conversion Tracking — intermediate
- Facebook & Instagram Ads Optimization — intermediate
- Paid Social Advertising: Other Platforms — intermediate
- TikTok Ads Fundamentals — intermediate
- LinkedIn Ads for B2B — intermediate
- X (Twitter) Ads Overview — intermediate
- Pinterest & Snapchat Ads Overview — intermediate
- Choosing the Right Paid Social Platform — intermediate
- Search Advertising (Google Ads) — intermediate
- Google Ads Account Structure — intermediate
- Keyword Match Types — intermediate
- Search Ad Copywriting — intermediate
- Quality Score & Ad Rank — intermediate
- Google Ads Bidding Strategies — intermediate
- Google Shopping Ads — intermediate
- Performance Max Campaigns — advanced
- Display & Programmatic Advertising — intermediate
- Display Advertising Basics — intermediate
- Programmatic Advertising Fundamentals — intermediate
- Real-Time Bidding (RTB) Overview — advanced
- Display Ad Creative & Banner Best Practices — intermediate
- Native Advertising — intermediate
- Video Advertising — intermediate
- YouTube Ads Fundamentals — intermediate
- TikTok & Short-Form Video Ads — intermediate
- Video Ad Creative Best Practices — intermediate
- Connected TV (CTV) Advertising Overview — advanced
- Retargeting & Remarketing — advanced
- Retargeting Fundamentals — advanced
- Setting Up Retargeting Audiences — advanced
- Dynamic Product Retargeting — advanced
- Frequency Capping & Ad Fatigue — advanced
- Cross-Platform Retargeting Strategy — advanced
- Conversion Tracking & Attribution — advanced
- Setting Up Conversion Tracking — advanced
- Pixel & Tag Management (Google Tag Manager) — advanced
- Multi-Touch Attribution Models — advanced
- Server-Side Tracking & Privacy Changes — advanced
- Marketing Mix Modeling Overview — advanced
- Campaign Optimization — advanced
- A/B Testing Ad Creative — advanced
- Budget Allocation & Bid Optimization — advanced
- Audience Testing & Refinement — advanced
- Scaling Winning Campaigns — advanced
- Diagnosing Underperforming Campaigns — advanced
- Growth Marketing & Experimentation — advanced
- Growth Marketing Mindset — advanced
- The Growth Marketing Funnel (AARRR / Pirate Metrics) — advanced
- Running Growth Experiments — advanced
- Viral & Referral Loops — advanced
- Growth Hacking Case Studies Overview — advanced
- Influencer & Affiliate Performance Marketing — advanced
- Influencer Marketing for Performance — advanced
- Affiliate Marketing Programs — advanced
- Performance-Based Partnerships — advanced
- Tracking & Paying Affiliates/Influencers — advanced
- Marketing Automation & CRM for Performance — advanced
- Lead Scoring & Qualification — advanced
- Automated Ad-to-CRM Workflows — advanced
- Marketing Automation Platforms Overview — advanced
- Personalization at Scale — advanced
- Analytics, Reporting & Budget Management — advanced
- Performance Marketing Dashboards — advanced
- Calculating & Improving ROAS — advanced
- Customer Acquisition Cost (CAC) & LTV Analysis — advanced
- Budget Pacing & Scaling — advanced
- Reporting to Stakeholders — advanced
- Career Readiness & Capstone — advanced
- Building a Performance Marketing Portfolio — advanced
- Case Study: Scaling a Paid Social Campaign — advanced
- Case Study: Multi-Platform Ad Budget Allocation — advanced
- Case Study: Fixing a Declining ROAS Campaign — advanced
- Capstone: Full-Funnel Performance Marketing Campaign — advanced