Analytics, Reporting & Budget Management — Social Media & Performance…
Proving performance marketing's value and spending budget wisely
Steps in Analytics, Reporting & Budget Management
- Performance Marketing Dashboards — advanced · Building a single view of performance across every active channel
- Calculating & Improving ROAS — advanced · Return on ad spend as the core profitability metric for paid campaigns
- Customer Acquisition Cost (CAC) & LTV Analysis — advanced · Whether you can profitably afford to keep acquiring customers at current cost
- Budget Pacing & Scaling — advanced · Spending a monthly budget evenly and deliberately instead of running out early or underspending
- Reporting to Stakeholders — advanced · Communicating performance results and recommendations to people who control the budget
Part of
- Social Media & Performance Marketing roadmap — the full learning path