Calculating & Improving ROAS — Roadmap Step & Resources
Return on ad spend as the core profitability metric for paid campaigns
- Level: advanced
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Interview questions
- What levers would you pull to improve ROAS on a campaign that's currently break-even?
Study resources
- What Is ROAS (Return on Ad Spend)? (Article) — HubSpot's own comprehensive guide to calculating and interpreting ROAS.
- ROAS Explained (Video) — Covers calculating and benchmarking Return on Ad Spend.
Part of
- Analytics, Reporting & Budget Management — section
- Social Media & Performance Marketing roadmap — the full learning path