Reporting to Stakeholders — Roadmap Step & Resources
Communicating performance results and recommendations to people who control the budget
- Level: advanced
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Study resources
- How to Report Marketing Performance to Stakeholders (Article) — A widely-referenced Harvard Business Review article on presenting data as a story.
- Reporting to Stakeholders Explained (Video) — Covers framing performance results in terms stakeholders care about.
Part of
- Analytics, Reporting & Budget Management — section
- Social Media & Performance Marketing roadmap — the full learning path