Display & Programmatic Advertising — Social Media & Performance Marke…
Buying visual ad placements across the web, often automatically at scale
Steps in Display & Programmatic Advertising
- Display Advertising Basics — intermediate · Banner ads, placements and the Google Display Network as a starting point
- Programmatic Advertising Fundamentals — intermediate · Buying ad inventory automatically through exchanges rather than manually per site
- Real-Time Bidding (RTB) Overview — advanced · How an ad impression gets auctioned off in the milliseconds before a page loads
- Display Ad Creative & Banner Best Practices — intermediate · Designing banners that communicate an offer clearly at a glance, in multiple sizes
- Native Advertising — intermediate · Ads styled to match the platform they appear on, feeling less like an interruption
Part of
- Social Media & Performance Marketing roadmap — the full learning path