Real-Time Bidding (RTB) Overview — Roadmap Step & Resources
How an ad impression gets auctioned off in the milliseconds before a page loads
- Level: advanced
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Study resources
- Real-Time Bidding (RTB) Explained (Article) — HubSpot's programmatic guide covers the real-time bidding auction mechanics.
- Real-Time Bidding Explained (Video) — Covers how ad exchanges auction impressions in real time.
Part of
- Display & Programmatic Advertising — section
- Social Media & Performance Marketing roadmap — the full learning path