The Growth Marketing Funnel (AARRR / Pirate Metrics) — Roadmap Step &…
Acquisition, Activation, Retention, Referral and Revenue as a full-funnel growth lens
- Level: advanced
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Interview questions
- What does each letter in AARRR stand for, and why is Activation often the most overlooked stage?
Study resources
- The AARRR Framework (Pirate Metrics) (Article) — HubSpot's own guide to the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework.
- AARRR Framework Explained (Video) — A practical walkthrough of applying pirate metrics to a real product.
Part of
- Growth Marketing & Experimentation — section
- Social Media & Performance Marketing roadmap — the full learning path