Growth Marketing & Experimentation — Social Media & Performance Marke…
Treating growth as a systematic, testable discipline rather than one-off campaigns
Steps in Growth Marketing & Experimentation
- Growth Marketing Mindset — advanced · Rapid experimentation and data-driven decisions over gut-feel marketing
- The Growth Marketing Funnel (AARRR / Pirate Metrics) — advanced · Acquisition, Activation, Retention, Referral and Revenue as a full-funnel growth lens
- Running Growth Experiments — advanced · Structuring experiments with a clear hypothesis instead of just trying random things
- Viral & Referral Loops — advanced · Designing mechanics where existing users actively bring in new ones
- Growth Hacking Case Studies Overview — advanced · Studying well-known growth wins to extract transferable principles, not just copy tactics
Part of
- Social Media & Performance Marketing roadmap — the full learning path