Running Growth Experiments — Roadmap Step & Resources
Structuring experiments with a clear hypothesis instead of just trying random things
- Level: advanced
- Estimated time: 2 days
- Roadmap: Social Media & Performance Marketing
Before this step
Mini projects
- Design 3 growth experiments with clear hypotheses targeting a specific funnel stage
Study resources
- How to Run a Growth Experiment (Article) — HubSpot's growth marketing guide covers designing and running experiments.
- Running Growth Experiments Explained (Video) — Covers structuring rapid, iterative growth experiments.
Part of
- Growth Marketing & Experimentation — section
- Social Media & Performance Marketing roadmap — the full learning path