Viral & Referral Loops — Roadmap Step & Resources
Designing mechanics where existing users actively bring in new ones
- Level: advanced
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Interview questions
- What is a 'viral coefficient', and what does a value above 1 actually mean?
Study resources
- How to Build a Referral Program (Article) — HubSpot's own guide to building viral and referral loops.
- Viral and Referral Loops Explained (Video) — Covers designing loops that turn users into a growth channel.
Part of
- Growth Marketing & Experimentation — section
- Social Media & Performance Marketing roadmap — the full learning path