Conversion Tracking & Attribution — Social Media & Performance Market…

Knowing exactly which ads actually caused a conversion, in an increasingly private web

Steps in Conversion Tracking & Attribution

Setting Up Conversion Tracking — advanced · Making sure every meaningful action is actually being captured before optimizing anything
Pixel & Tag Management (Google Tag Manager) — advanced · Managing tracking pixels and tags without needing a developer for every change
Multi-Touch Attribution Models — advanced · First-touch, last-touch, linear and other ways to split credit across a customer's touchpoints
Server-Side Tracking & Privacy Changes — advanced · Adapting to iOS 14.5+, cookie deprecation and a more privacy-restricted tracking landscape
Marketing Mix Modeling Overview — advanced · A statistical, privacy-resilient alternative to click-based attribution