Multi-Touch Attribution Models — Roadmap Step & Resources
First-touch, last-touch, linear and other ways to split credit across a customer's touchpoints
- Level: advanced
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Interview questions
- Why might last-click attribution systematically undervalue upper-funnel channels like display or social?
Study resources
- A Guide to Marketing Attribution Models (Article) — HubSpot's own guide to multi-touch attribution modeling.
- Multi-Touch Attribution Explained (Video) — Covers giving credit across multiple touchpoints in a customer journey.
Part of
- Conversion Tracking & Attribution — section
- Social Media & Performance Marketing roadmap — the full learning path