Server-Side Tracking & Privacy Changes — Roadmap Step & Resources
Adapting to iOS 14.5+, cookie deprecation and a more privacy-restricted tracking landscape
- Level: advanced
- Estimated time: 2 days
- Roadmap: Social Media & Performance Marketing
Before this step
Interview questions
- Why did Apple's App Tracking Transparency change meaningfully hurt Meta ad performance measurement?
Study resources
- Conversions API (Article) — Meta's own official documentation on server-side tracking via the Conversions API.
- Server-Side Tracking Explained (Video) — Covers why server-side tracking is becoming essential amid privacy changes.
Part of
- Conversion Tracking & Attribution — section
- Social Media & Performance Marketing roadmap — the full learning path