The Performance Marketing Funnel — Roadmap Step & Resources
Mapping ad spend to specific stages: awareness, consideration, conversion and retention
- Level: beginner
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Study resources
- What Is a Marketing Funnel? (Article) — HubSpot's own comprehensive guide to the marketing funnel.
- The Performance Marketing Funnel Explained (Video) — Covers mapping performance channels to funnel stages.
Part of
- Performance Marketing Foundations — section
- Social Media & Performance Marketing roadmap — the full learning path