Key Performance Metrics (CPC, CPM, CTR, CPA, ROAS) — Roadmap Step & R…
The vocabulary every performance marketer uses to judge whether a campaign is working
- Level: beginner
- Estimated time: 2 days
- Roadmap: Social Media & Performance Marketing
Before this step
Mini projects
- Given a set of campaign numbers, calculate CPC, CTR, CPA and ROAS by hand
Interview questions
- If CTR is high but CPA is also high, what does that combination usually suggest is going wrong?
Study resources
- Essential Marketing KPIs (Article) — HubSpot's own guide to the marketing metrics that actually matter.
- Performance Marketing Metrics Explained (Video) — Covers CPC, CPA, ROAS and other core performance metrics.
Part of
- Performance Marketing Foundations — section
- Social Media & Performance Marketing roadmap — the full learning path