Performance Marketing Foundations — Social Media & Performance Market…
The metrics-driven mindset that separates performance marketing from brand advertising
Steps in Performance Marketing Foundations
- What Is Performance Marketing? — beginner · Marketing where you only really care about it if it's measurably driving results
- Performance vs Brand Marketing — beginner · Short-term measurable action vs long-term awareness and preference building
- Key Performance Metrics (CPC, CPM, CTR, CPA, ROAS) — beginner · The vocabulary every performance marketer uses to judge whether a campaign is working
- The Performance Marketing Funnel — beginner · Mapping ad spend to specific stages: awareness, consideration, conversion and retention
- Setting Campaign Objectives — beginner · Choosing the right objective (awareness, traffic, leads, conversions) before building anything
Part of
- Social Media & Performance Marketing roadmap — the full learning path