Video Advertising — Social Media & Performance Marketing Roadmap
Advertising formats built specifically around moving image and sound
Steps in Video Advertising
- YouTube Ads Fundamentals — intermediate · Skippable, non-skippable and bumper ad formats within Google's video platform
- TikTok & Short-Form Video Ads — intermediate · Fast-paced, native-feeling video built for vertical, sound-on viewing
- Video Ad Creative Best Practices — intermediate · Hooking attention immediately and designing for sound-off viewing as a fallback
- Connected TV (CTV) Advertising Overview — advanced · Streaming TV advertising as the modern equivalent of traditional TV spots
Part of
- Social Media & Performance Marketing roadmap — the full learning path