Video Ad Creative Best Practices — Roadmap Step & Resources
Hooking attention immediately and designing for sound-off viewing as a fallback
- Level: intermediate
- Estimated time: 2 days
- Roadmap: Social Media & Performance Marketing
Before this step
Mini projects
- Storyboard a 15-second video ad optimized for both sound-on and sound-off viewing
Study resources
- Video Ad Creative Best Practices (Article) — Meta's own official ad creative guidance, including video specs.
- Video Ad Creative Explained (Video) — Covers the first-3-seconds rule and other video ad creative principles.
Part of
- Video Advertising — section
- Social Media & Performance Marketing roadmap — the full learning path