Case Study: Fixing a Declining ROAS Campaign — Roadmap Step & Resourc…
Diagnosing and turning around a real or simulated campaign whose ROAS is dropping
- Level: advanced
- Estimated time: 2 days
- Roadmap: Social Media & Performance Marketing
Before this step
Study resources
- What Is ROAS (Return on Ad Spend)? (Article) — HubSpot's own ROAS guide, the primary reference for this diagnostic case study.
- Fixing a Declining ROAS Explained (Video) — A practical walkthrough directly applicable to diagnosing and fixing declining ROAS.
Part of
- Career Readiness & Capstone — section
- Social Media & Performance Marketing roadmap — the full learning path