Career Readiness & Capstone — Social Media & Performance Marketing Ro…
Turning campaign experience into portfolio-ready, hireable proof of skill
Steps in Career Readiness & Capstone
- Building a Performance Marketing Portfolio — advanced · Showcasing real campaigns, numbers and strategic decisions to employers or clients
- Case Study: Scaling a Paid Social Campaign — advanced · Taking a small, working campaign and scaling spend without losing efficiency
- Case Study: Multi-Platform Ad Budget Allocation — advanced · Deciding how to split a fixed budget across Meta, Google and other channels
- Case Study: Fixing a Declining ROAS Campaign — advanced · Diagnosing and turning around a real or simulated campaign whose ROAS is dropping
- Capstone: Full-Funnel Performance Marketing Campaign — advanced · Plan, launch (or simulate), track and report on a complete multi-platform performance campaign
Part of
- Social Media & Performance Marketing roadmap — the full learning path