Capstone: Full-Funnel Performance Marketing Campaign — Roadmap Step &…
Plan, launch (or simulate), track and report on a complete multi-platform performance campaign
- Level: advanced
- Estimated time: 2 days
- Roadmap: Social Media & Performance Marketing
Before this step
Mini projects
- Design a complete full-funnel performance marketing campaign spanning organic social, paid social, search and retargeting, with a full measurement plan
Study resources
- Step-By-Step Google Ads Tutorial For Beginners (Video) — Surfside PPC's practical, well-regarded beginner tutorial on Google Ads.
- What Is Performance Marketing? (Article) — HubSpot's own performance marketing guide, the primary reference for the capstone campaign.
Part of
- Career Readiness & Capstone — section
- Social Media & Performance Marketing roadmap — the full learning path