Budget Allocation & Bid Optimization — Roadmap Step & Resources
Shifting spend toward what's working and away from what isn't
- Level: advanced
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Study resources
- About Automated Bidding (Article) — Google's own official documentation on budget and bid optimization.
- Budget and Bid Optimization Explained (Video) — Covers allocating budget and setting bids for the best return.
Part of
- Campaign Optimization — section
- Social Media & Performance Marketing roadmap — the full learning path