Community Building & Engagement — Roadmap Step & Resources
Turning followers into an engaged community rather than a passive audience
- Level: beginner
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Mini projects
- Design a 2-week engagement plan (comments, DMs, community posts) for a brand's social presence
Study resources
- What Is Community Management? (Article) — HubSpot's own guide to building and managing an online community.
- Community Building Explained (Video) — Covers engaging with and growing an online community.
Part of
- Organic Social Media Strategy — section
- Social Media & Performance Marketing roadmap — the full learning path