Meta Audience Targeting — Roadmap Step & Resources
Core, custom and lookalike audiences, and how they differ
- Level: intermediate
- Estimated time: 2 days
- Roadmap: Social Media & Performance Marketing
Before this step
Mini projects
- Build a custom audience and a lookalike audience for a hypothetical e-commerce product
Interview questions
- How does a lookalike audience actually get built from a source audience?
Study resources
- About Meta Ads Audience Targeting (Article) — Meta's own official documentation on audience targeting options.
- Meta Audience Targeting Explained (Video) — Covers custom audiences, lookalikes and detailed targeting.
Part of
- Paid Social Advertising: Meta Ads — section
- Social Media & Performance Marketing roadmap — the full learning path