Paid Social Advertising: Meta Ads — Social Media & Performance Market…
Facebook and Instagram advertising, still one of the largest paid social platforms
Steps in Paid Social Advertising: Meta Ads
- Meta Ads Manager Fundamentals — intermediate · Navigating the interface where every Facebook/Instagram campaign is built
- Campaign Structure (Campaign, Ad Set, Ad) — intermediate · The three-level hierarchy that controls objective, targeting/budget and creative separately
- Meta Audience Targeting — intermediate · Core, custom and lookalike audiences, and how they differ
- Meta Ad Formats & Creative Best Practices — intermediate · Single image, carousel, video and collection ads, and what makes each format work
- Meta Pixel & Conversion Tracking — intermediate · Installing and using the Pixel to measure what happens after someone clicks an ad
- Facebook & Instagram Ads Optimization — intermediate · Reading performance data and adjusting targeting, creative and budget accordingly
Part of
- Social Media & Performance Marketing roadmap — the full learning path