Performance Max Campaigns — Roadmap Step & Resources
Google's automated campaign type that spans Search, Display, YouTube and more from one campaign
- Level: advanced
- Estimated time: 2 days
- Roadmap: Social Media & Performance Marketing
Before this step
Interview questions
- What visibility do you give up with Performance Max in exchange for its automation?
Study resources
- About Performance Max Campaigns (Article) — Google's own official documentation on Performance Max campaigns.
- Google Ads Performance Max Tutorial For Beginners (Video) — Surfside PPC's tutorial specifically on Performance Max.
Part of
- Search Advertising (Google Ads) — section
- Social Media & Performance Marketing roadmap — the full learning path