Google Ads Bidding Strategies — Roadmap Step & Resources
Manual CPC vs automated strategies like Target CPA, Target ROAS and Maximize Conversions
- Level: intermediate
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Study resources
- About Automated Bidding (Article) — Google's own official documentation on bidding strategies.
- Google Ads Bidding Strategies Explained (Video) — Covers choosing between manual and automated bidding.
Part of
- Search Advertising (Google Ads) — section
- Social Media & Performance Marketing roadmap — the full learning path