Setting Up Retargeting Audiences — Roadmap Step & Resources
Building audiences based on site visits, cart abandons and specific page views
- Level: advanced
- Estimated time: 1 days
- Roadmap: Social Media & Performance Marketing
Before this step
Mini projects
- Set up 3 retargeting audiences of increasing purchase intent for an e-commerce funnel
Study resources
- Custom Audiences from Your Website (Article) — Meta's own official documentation on building website custom audiences.
- Setting Up Retargeting Audiences Explained (Video) — A practical walkthrough of creating retargeting audiences from pixel data.
Part of
- Retargeting & Remarketing — section
- Social Media & Performance Marketing roadmap — the full learning path