Growth Product Management Roadmap — Step-by-step Learning Path
Driving acquisition, activation, retention and revenue through experimentation, funnels and product-led growth loops
The Growth Product Management roadmap
- Growth Product Management Fundamentals — beginner
- What Growth Product Management Is — beginner
- The AARRR Framework — beginner
- Growth Mindset vs Feature Factory Mindset — beginner
- Where Growth Teams Sit in an Organization — beginner
- Growth PM vs Marketing vs Data Science — beginner
- Setting Up a Growth Practice from Scratch — beginner
- Understanding the Growth Funnel — beginner
- Mapping the Full Growth Funnel — beginner
- Identifying Funnel Drop-Off Points — beginner
- Funnel Metrics vs Vanity Metrics — beginner
- Multi-Product and Multi-Funnel Businesses — beginner
- Funnel Analysis Tools — beginner
- Growth Metrics and North Star Metrics — beginner
- Choosing a North Star Metric — beginner
- Leading vs Lagging Indicators — beginner
- Input Metrics vs Output Metrics — beginner
- Setting Growth Targets and OKRs — beginner
- Avoiding Metric Gaming — beginner
- Forming and Prioritizing Growth Hypotheses — beginner
- Forming Testable Growth Hypotheses — beginner
- The ICE and PIE Prioritization Frameworks — beginner
- Building a Growth Hypothesis Backlog — beginner
- Sizing the Potential Impact of a Hypothesis — beginner
- Learning from Failed Hypotheses — beginner
- Acquisition and Top-of-Funnel Growth — beginner
- Acquisition Channel Fundamentals — beginner
- Landing Page and Conversion Optimization — beginner
- SEO Fundamentals for Growth PMs — beginner
- Paid Acquisition Basics — beginner
- Content and Organic Growth Loops — beginner
- Measuring Acquisition Quality, Not Just Volume — beginner
- Activation and Onboarding — beginner
- Defining Your Activation Moment — beginner
- Onboarding Flow Design — beginner
- Reducing Time-to-Value — beginner
- Progressive Onboarding — beginner
- Measuring and Improving Activation Rate — beginner
- Retention and Engagement Loops — beginner
- Understanding Retention Curves — beginner
- Habit-Forming Product Design — beginner
- Engagement Loops — beginner
- Churn Analysis and Prevention — beginner
- Win-Back Campaigns and Re-Engagement — beginner
- Monetization and Revenue Growth — beginner
- Monetization Models for Growth — beginner
- Upsell and Cross-Sell Strategies — beginner
- Free-to-Paid Conversion Optimization — beginner
- Expansion Revenue and Net Revenue Retention — beginner
- Pricing Psychology in Growth Work — beginner
- Experimentation and A/B Testing — beginner
- A/B Testing Fundamentals — beginner
- Statistical Significance and Sample Size — beginner
- Running Multivariate Tests — beginner
- Common Experimentation Pitfalls — beginner
- Building an Experimentation Culture — beginner
- Experimentation Tooling and Infrastructure — beginner
- Product-Led Growth Strategy — beginner
- Product-Led Growth Fundamentals — beginner
- Freemium and Free Trial Design — beginner
- Self-Service Onboarding at Scale — beginner
- In-Product Upgrade Prompts — beginner
- PLG vs Sales-Led Growth — beginner
- Virality and Referral Loops — beginner
- Viral Loop Fundamentals — beginner
- Calculating Viral Coefficient — beginner
- Referral Program Design — beginner
- Network Effects and Growth — beginner
- Social and Collaborative Growth Loops — beginner
- Pricing and Packaging Experiments — beginner
- Pricing Experimentation Fundamentals — beginner
- Packaging and Tiering Strategy — beginner
- Usage-Based Pricing Design — beginner
- Willingness-to-Pay Research — beginner
- Grandfathering and Price Change Management — beginner
- Lifecycle Marketing and CRM — beginner
- Lifecycle Marketing Fundamentals — beginner
- Email and Push Notification Strategy — beginner
- Behavioral Triggers and Automation — beginner
- Segmentation for Lifecycle Campaigns — beginner
- In-App Messaging Strategy — beginner
- Measuring Lifecycle Campaign Effectiveness — beginner
- Growth Analytics and Cohort Analysis — beginner
- Cohort Analysis Fundamentals — beginner
- Building a Growth Analytics Stack — beginner
- Event Tracking and Taxonomy Design — beginner
- Attribution Modeling — beginner
- Building Growth Dashboards — beginner
- Building and Running a Growth Team — beginner
- Structuring a Growth Team — beginner
- Growth Team Operating Rhythm — beginner
- Cross-Functional Growth Collaboration — beginner
- Hiring for a Growth Team — beginner
- Growth Team Metrics and Accountability — beginner
- Channel-Specific Growth Tactics — beginner
- B2C Growth Channel Tactics — beginner
- B2B Growth Channel Tactics — beginner
- Marketplace Growth Tactics — beginner
- App Store Growth Tactics — beginner
- International and Localization-Driven Growth — beginner
- Career and Capstone — advanced
- Growth PM Career Paths — beginner
- Breaking Into Growth Product Management — beginner
- Resume and Interview Prep for Growth PMs — beginner
- Case Study: Improving a Conversion Funnel — beginner
- Working Toward Head of Growth — beginner
- Capstone: Design a Full-Funnel Growth Strategy — beginner