Product-Led Growth Strategy — Growth Product Management Roadmap
Using the product itself as the engine
Steps in Product-Led Growth Strategy
- Product-Led Growth Fundamentals — beginner · Using the product itself as the primary growth engine
- Freemium and Free Trial Design — beginner · Structuring a free offering that drives conversion, not just usage
- Self-Service Onboarding at Scale — beginner · Removing sales-assisted steps from the growth funnel
- In-Product Upgrade Prompts — beginner · Surfacing upgrade opportunities at the right moment, not annoyingly
- PLG vs Sales-Led Growth — beginner · When product-led growth complements or conflicts with a sales motion
Part of
- Growth Product Management roadmap — the full learning path