Viral Loop Fundamentals — Roadmap Step & Resources
How a product spreads through its own usage
- Level: beginner
- Estimated time: 1 days
- Roadmap: Growth Product Management
Before this step
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product and growth, with deep dives on funnels and experimentation. Background reading/viewing for: Viral Loop Fundamentals.
- Reforge (Article) — Reforge's material on viral loops and referral design. Relevant to: Viral Loop Fundamentals.
Part of
- Virality and Referral Loops — section
- Growth Product Management roadmap — the full learning path