Virality and Referral Loops — Growth Product Management Roadmap
Growth that spreads through usage itself
Steps in Virality and Referral Loops
- Viral Loop Fundamentals — beginner · How a product spreads through its own usage
- Calculating Viral Coefficient — beginner · Measuring whether a viral loop is actually compounding
- Referral Program Design — beginner · Structuring incentives that drive genuine referrals, not gaming
- Network Effects and Growth — beginner · How products that get better with more users grow differently
- Social and Collaborative Growth Loops — beginner · Designing sharing and collaboration features that drive acquisition
Part of
- Growth Product Management roadmap — the full learning path