Referral Program Design — Roadmap Step & Resources
Structuring incentives that drive genuine referrals, not gaming
- Level: beginner
- Estimated time: 1 days
- Roadmap: Growth Product Management
Before this step
Study resources
- Amplitude Blog (Article) — A product analytics company publishing extensively on growth metrics, retention and experimentation. Background reading/viewing for: Referral Program Design.
- Reforge (Article) — Reforge's material on viral loops and referral design. Relevant to: Referral Program Design.
Part of
- Virality and Referral Loops — section
- Growth Product Management roadmap — the full learning path