Funnel Metrics vs Vanity Metrics — Roadmap Step & Resources
Choosing measurements that actually predict business outcomes
- Level: beginner
- Estimated time: 1 days
- Roadmap: Growth Product Management
Before this step
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product and growth, with deep dives on funnels and experimentation. Background reading/viewing for: Funnel Metrics vs Vanity Metrics.
- Amplitude Blog (Article) — A product analytics company publishing extensively on funnel analysis. Relevant to: Funnel Metrics vs Vanity Metrics.
Part of
- Understanding the Growth Funnel — section
- Growth Product Management roadmap — the full learning path