B2B Growth Channel Tactics — Roadmap Step & Resources
Channel-specific tactics common in B2B growth motions
- Level: beginner
- Estimated time: 1 days
- Roadmap: Growth Product Management
Before this step
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product and growth, with deep dives on funnels and experimentation. Background reading/viewing for: B2B Growth Channel Tactics.
- Lenny's Podcast (Video) — Interviews covering channel-specific growth tactics across B2B, B2C and marketplaces. Relevant to: B2B Growth Channel Tactics.
Part of
- Channel-Specific Growth Tactics — section
- Growth Product Management roadmap — the full learning path