Measuring Acquisition Quality, Not Just Volume — Roadmap Step & Resou…
Why the source of a user matters as much as getting one
- Level: beginner
- Estimated time: 1 days
- Roadmap: Growth Product Management
Before this step
Mini projects
- Design and mock up an A/B test for improving conversion at a specific acquisition funnel step
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product and growth, with deep dives on funnels and experimentation. Background reading/viewing for: Measuring Acquisition Quality, Not Just Volume.
- Amplitude Blog (Article) — A product analytics company publishing on acquisition channel performance. Relevant to: Measuring Acquisition Quality, Not Just Volume.
Part of
- Acquisition and Top-of-Funnel Growth — section
- Growth Product Management roadmap — the full learning path