Willingness-to-Pay Research — Roadmap Step & Resources
Methods for understanding what customers will actually pay
- Level: beginner
- Estimated time: 1 days
- Roadmap: Growth Product Management
Before this step
Study resources
- Amplitude Blog (Article) — A product analytics company publishing extensively on growth metrics, retention and experimentation. Background reading/viewing for: Willingness-to-Pay Research.
- Lenny's Podcast (Video) — Interviews with growth leaders discussing pricing experimentation. Relevant to: Willingness-to-Pay Research.
Part of
- Pricing and Packaging Experiments — section
- Growth Product Management roadmap — the full learning path