Case Study: Improving a Conversion Funnel — Roadmap Step & Resources
Taking a real funnel from diagnosis through tested improvement
- Level: beginner
- Estimated time: 1 days
- Roadmap: Growth Product Management
Before this step
Mini projects
- Analyze a funnel, form three testable hypotheses, and design experiments for each
Study resources
- Reforge (Article) — A leading growth and product course platform widely referenced across growth PM teams. Background reading/viewing for: Case Study: Improving a Conversion Funnel.
- Lenny's Podcast (Video) — Interviews with growth PMs discussing career paths into and within growth. Relevant to: Case Study: Improving a Conversion Funnel.
Part of
- Career and Capstone — section
- Growth Product Management roadmap — the full learning path