Paid Acquisition Basics — Roadmap Step & Resources
Understanding CAC, ROAS and paid channel economics
- Level: beginner
- Estimated time: 1 days
- Roadmap: Growth Product Management
Before this step
Study resources
- Reforge (Article) — A leading growth and product course platform widely referenced across growth PM teams. Background reading/viewing for: Paid Acquisition Basics.
- Amplitude Blog (Article) — A product analytics company publishing on acquisition channel performance. Relevant to: Paid Acquisition Basics.
Part of
- Acquisition and Top-of-Funnel Growth — section
- Growth Product Management roadmap — the full learning path