Behavioral Triggers and Automation — Roadmap Step & Resources
Sending the right message based on what a user actually does
- Level: beginner
- Estimated time: 1 days
- Roadmap: Growth Product Management
Before this step
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product and growth, with deep dives on funnels and experimentation. Background reading/viewing for: Behavioral Triggers and Automation.
- Amplitude Blog (Article) — A product analytics company publishing on lifecycle marketing and messaging. Relevant to: Behavioral Triggers and Automation.
Part of
- Lifecycle Marketing and CRM — section
- Growth Product Management roadmap — the full learning path