Analytics & Measurement — Digital Marketing Fundamentals Roadmap
Knowing whether marketing is actually working, not just guessing
Steps in Analytics & Measurement
- Introduction to Web Analytics (Google Analytics) — advanced · Setting up tracking and understanding what's happening on your website
- Setting Up & Reading Key Metrics — advanced · Traffic, bounce rate, conversion rate and other metrics that actually matter
- Attribution Models Basics — advanced · Deciding which touchpoint gets credit when a customer interacted with several before converting
- UTM Tracking & Campaign Tagging — advanced · Tagging links so you can tell exactly which campaign and channel drove a visit
- A/B Testing for Marketing — advanced · Testing one variable at a time to know what actually caused a change in results
Part of
- Digital Marketing Fundamentals roadmap — the full learning path