UTM Tracking & Campaign Tagging — Roadmap Step & Resources
Tagging links so you can tell exactly which campaign and channel drove a visit
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Mini projects
- Build a UTM tagging convention and tag links for a multi-channel campaign
Study resources
- How to Create UTM Tracking Codes (Article) — HubSpot's own guide to creating and using UTM parameters.
- UTM Parameters Explained (Video) — A practical walkthrough of tagging links to track campaign performance.
Part of
- Analytics & Measurement — section
- Digital Marketing Fundamentals roadmap — the full learning path