Setting Up & Reading Key Metrics — Roadmap Step & Resources
Traffic, bounce rate, conversion rate and other metrics that actually matter
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- Why can a high bounce rate sometimes be perfectly fine, or even expected?
Study resources
- Essential Marketing KPIs (Article) — HubSpot's own guide to the marketing metrics that actually matter.
- Marketing Metrics Explained (Video) — Covers CTR, conversion rate, CAC and other core marketing metrics.
Part of
- Analytics & Measurement — section
- Digital Marketing Fundamentals roadmap — the full learning path