A/B Testing for Marketing — Roadmap Step & Resources
Testing one variable at a time to know what actually caused a change in results
- Level: advanced
- Estimated time: 3 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- Why is it important to test only one variable at a time in a marketing A/B test?
Study resources
- A Refresher on A/B Testing (Article) — A widely-referenced Harvard Business Review refresher on A/B testing.
- A/B Testing for Marketing Explained (Video) — A practical walkthrough of designing and analyzing a marketing A/B test.
Part of
- Analytics & Measurement — section
- Digital Marketing Fundamentals roadmap — the full learning path