Marketing Funnels & Customer Lifecycle — Digital Marketing Fundamenta…
Tying every channel together into a coherent path from stranger to loyal customer
Steps in Marketing Funnels & Customer Lifecycle
- The Marketing Funnel (Awareness, Consideration, Conversion) — advanced · The classic stages a prospect moves through before becoming a customer
- AIDA & Other Funnel Models — advanced · Attention, Interest, Desire, Action and alternative ways of modeling the buying process
- Customer Lifecycle Marketing — advanced · Marketing doesn't stop at the sale — onboarding, retention and advocacy stages after purchase
- Retention & Loyalty Marketing Basics — advanced · Why keeping an existing customer is usually cheaper than acquiring a new one
- Lead Generation & Lead Nurturing — advanced · Capturing interest before someone is ready to buy, and nurturing them until they are
Part of
- Digital Marketing Fundamentals roadmap — the full learning path