AIDA & Other Funnel Models — Roadmap Step & Resources
Attention, Interest, Desire, Action and alternative ways of modeling the buying process
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Study resources
- The AIDA Model (Article) — HubSpot's own guide to the AIDA (Attention, Interest, Desire, Action) model.
- AIDA Model Explained (Video) — Covers applying the AIDA framework to marketing copy and campaigns.
Part of
- Marketing Funnels & Customer Lifecycle — section
- Digital Marketing Fundamentals roadmap — the full learning path