The Marketing Funnel (Awareness, Consideration, Conversion) — Roadmap…
The classic stages a prospect moves through before becoming a customer
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Interview questions
- Why would the same piece of content perform differently depending on the funnel stage it targets?
Study resources
- What Is a Marketing Funnel? (Article) — HubSpot's own comprehensive guide to the marketing funnel.
- The Marketing Funnel Explained (Video) — Covers awareness, consideration and conversion stages.
Part of
- Marketing Funnels & Customer Lifecycle — section
- Digital Marketing Fundamentals roadmap — the full learning path