Lead Generation & Lead Nurturing — Roadmap Step & Resources
Capturing interest before someone is ready to buy, and nurturing them until they are
- Level: advanced
- Estimated time: 3 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Mini projects
- Design a lead magnet and a 3-email nurture sequence for a fictional product
Interview questions
- What's the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL)?
Study resources
- Lead Generation: A Beginner's Guide (Article) — HubSpot's own comprehensive guide to lead generation and nurturing.
- Lead Generation and Nurturing Explained (Video) — Covers capturing and nurturing leads until they're ready to buy.
Part of
- Marketing Funnels & Customer Lifecycle — section
- Digital Marketing Fundamentals roadmap — the full learning path