Retention & Loyalty Marketing Basics — Roadmap Step & Resources
Why keeping an existing customer is usually cheaper than acquiring a new one
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- Why is customer retention often more cost-effective to invest in than acquisition?
Study resources
- Customer Retention Strategies (Article) — HubSpot's own guide to building customer retention and loyalty programs.
- Customer Retention Explained (Video) — Covers why retention often matters more than acquisition.
Part of
- Marketing Funnels & Customer Lifecycle — section
- Digital Marketing Fundamentals roadmap — the full learning path