Buyers, Users and Champions — B2B / Enterprise Product Management Roa…
Designing for the people who buy and the people who use
Steps in Buyers, Users and Champions
- Economic Buyer vs End User — beginner · Designing for two different audiences with different priorities
- Identifying and Nurturing Champions — beginner · Finding the internal advocate who pushes a deal forward
- Mapping the Enterprise Buying Committee — beginner · Understanding everyone who has to say yes before a deal closes
- Designing for Multiple Personas in One Product — beginner · Serving admins, managers and end users within a single product
- Balancing Buyer Needs Against User Experience — beginner · When what closes a deal conflicts with what users actually want
Part of
- B2B / Enterprise Product Management roadmap — the full learning path